Salsify/logochart
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Merge pull request 'docs(behance): Fixe le ReadMe' (#25) from behance into main

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Reviewed-on: https://git.astracelestia.ovh/Salsify/logochart/pulls/25
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Simon Pistache 2024-04-03 22:13:10 +02:00
commit 383edc3f31
1 changed files with 5 additions and 5 deletions
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ReadMe.md
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@ -16,13 +16,13 @@ The logo feature the letter 'u' of the word Universe, surronded by stars, evokin
### Nesthé 2024
![](./behance/7.%20Nesthé%202024.jpg)
![](./behance/2.%20Nesthé%202024.jpg)
The logo feature a white outline shaped like a leaf, a flame or a droplet, with the letter 't' of 'tea' in it. The leaf is inside a green circle that fade from the mint color to a warm green symbolizing nature, spring, health and calmness, with an horizontal wave in blue that evoke water. The use of elemental icons and colors is linked to what is required to make tea: a leaf in hot water.
### Nesthé
![](./behance/2.%20Nesthé%202023.jpg)
![](./behance/7.%20Nesthé%202023.jpg)
The previous iteration of the Nesthé logo. The letter 't' was less italized and did not feature enought the idea of hot water.
@ -34,18 +34,18 @@ The logo feature the letters 'E' and 'M' from the company name, in a serif font,
### RondPoint 2023
![](./behance/5.%20RondPoint%202023.jpg)
![](./behance/4.%20RondPoint%202023.jpg)
The logo feature the letter 'R' from the company name: Roundabout. The logo take the code of a traffic signal, replacing an actual road symbol with the stylized 'R'. The stems of the letter would evoke roadways merging into the loop — symbolizing a retailer being the merging place to go. The blue circle symbole is used in traffic rules as a mandatory rule to follow.
### LeMoine
![](./behance/6.%20LeMoine.jpg)
![](./behance/5.%20LeMoine.jpg)
The logo feature a gothic stained glass containing the letter 'M' from the company name. The use of dark reds, grays, and tainted yellows evoke gloom, destruction and sorrow, the contrary of the churchy, sacred shape of the stained glass. This one doesn't have light or dark version, but have square variants to fit various places and sizes, and doesn't go on a positive vision of a brand or a retailer identity.
### RondPoint 2022
![](./behance/4.%20RondPoint%202022.jpg)
![](./behance/8.%20RondPoint%202022.jpg)
This is the first iteration of the Roundabout brand. It was based on the concept of round, circle, rotation thus the core idea of the icon was to change the 'R' letter to make is more circular.